HOME: Sarjana Pentadbiran Perniagaan (EMBA)

Sarjana Pentadbiran Perniagaan Eksekutif (AM770)

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Programme Structure

This programme is designed for experienced business executives. The EMBA program has been carefully structured in order to ensure that all courses can be completed within two years even while the executive continues to handle his or her professional duties full-time. This is accomplished by offering courses on Saturdays and Sundays during the two years duration of the programme. An independent research project has to be completed during the second half of the programme.

This programme ensures that the participating executives are able to upgrade their managerial skills, broaden their perspectives and improve their opportunities for advancement into higher management. Essentially, this also benefits their organizations.

One of the most important features of the programme is that it advocates student-centred and co-operative learning, where the participants interact with one another as a single group.

Students in the programme come from diverse academic backgrounds and have five or more years of full-time work experience. Small class numbers are maintained in order to facilitate peer-review, dialogue and bonding among the students. Students work together on case studies, experiential activities, and applied business research projects. All EMBA students are expected to acquire life-long learning skills and commit themselves to the process of continued personal and professional development.

The curriculum is designed to meet the needs of mid-career executives. It consists of four modules and a required business project. These modules are offered in sequence over a two-year period. Each module consists of three courses and is scheduled for a six months (24 weeks) period. The modules are to be taken one at a time.

Courses Offered

-MGT 700 Organizational Behavior

-ACC 720 Managerial Accounting

-HRM 730 Human Resource Management

-ECO 740 Economics Analysis

-FIN 745 Managerial Finance

-MKT 750 Marketing Management

-MIS 750 Information Technology Management

-QMT 760 Managerial Decision Analysis

-OPM 770 Operation Management

-INB 780 International Business

-MGT 790 Strategic Management

-GBI 795 Global Business Issues

-ABR 795 Research: Applied Business Research


It is mandatory for all EMBA students to complete an Applied Business Research, which is an intensive team-consulting project.


Entry Requirements

· applicants must have a good Bachelor’s degree (Hons) or its equivalent

· other qualifications equivalent to an Honours degree (in a relevant field) with relevant experience in a related field recognised by the UiTM Senate

A minimum of five years or more of working experience at the professional, management or technical level is highly considered.

Mode and Duration

Part-time: 4 – 10 semesters


Prof. Madya Razali Ismail

(Koordinator EMBA)

UiTM Pahang, Kampus Kuantan

25200 Jalan Bukit Sekilau,

Kuantan,Pahang Darul Makmur

Tel: 09-5138143 / 09-5144857/09-5179644

Fax: 09-5142372

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